New Mexico Magazine


Artscapes/Shuler Theater

On With the Show 

As Raton's Shuler Theater celebrates its centennial, its beloved impresario Bill Fegan takes time to reminisce--and sell some tickets.

By Tim Keller

New Mexico Magazine,  April 2015



Tim's manuscript follows the magazine pages.

Shuler Theater Centennial
 Shuler Theater Centennial
Shuler Theater Centennial
Shuler Theater Centennial
Shuler Theater Centennial

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Mexico Vive mariachi at Shuler Theater






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The Centennial Rose

As Ratón's Shuler Theater celebrates its centennial, its beloved impresario Bill Fegan takes time to reminisce--and sell some tickets.

Story and photos by Tim Keller


Ratón’s Shuler Theater first drew Bill Fegan to its stage in 1963, a couple years before its 50th anniversary. When the vaudeville-era opera house marks its 100th birthday this month with a big music hall production called “The Centennial Rose,” Fegan will be there in the lobby, seated by the doorways into the auditorium, with the same glow of satisfaction that he has before every show—about 60 each year. He may even shave for this one.
            Ringing the lobby, so high above everyone’s heads that many in the crowd won’t notice, is a panorama of eight glorious WPA murals painted in the 1930s by Manville Chapman to illustrate the rich history that produced Ratón and its Shuler Theater. From “Cheyenne Village 1845” to “Wootton Toll Gate 1868” showing Ratón Pass on the Santa Fe Trail, Chapman’s colorful panels portray the people, the costumes and the growing commerce in a place where many New Mexicans first set foot in the state.
            Trappers, traders, and settlers led to the first sprawling ranches, followed by the railroad and nearly a dozen coal camps spread in all directions around the bustling new town called Ratón. In “Raton’s First Street 1893,” Chapman painted a portrait of Ratón remarkably similar to today’s view from the city’s modern aquatic center, looking west across the railroad tracks to the shops lining First Street, backed by houses climbing the edge of the Rockies toward the landmark Goat Hill that today holds the iconic Ratón sign.
            Beneath the second mural is the door to Fegan’s office. He’s there every day, often booking and promoting shows or selling tickets, but he’s at his best when giving impromptu tours of the theater to curious sightseers. The Shuler Theater itself has joined Chapman’s historical panorama to occupy the very heart of Ratón’s own storied history.
            “The City of Ratón built the theater and still owns it,” Fegan says. “We’d just achieved statehood in 1912. Most of Ratón’s citizens had come from Europe to work in the mines. They came from music backgrounds where each town had an opera house.”
            Ratón’s first doctor was also its mayor, James Jackson Shuler. With the mines and railroad bringing commerce and new residents, Ratón needed an opera house, Shuler said, and the new building would also house a city hall, the police and fire departments, and the jail.
            “Many people were opposed to the expense,” Fegan tells visitors. “They didn’t mind $25,000 for the opera house, but they were so mad at the $55,000 price tag for the whole municipal project that the entire city commission fled the state for three days. They stayed across the Ratón Pass in Trinidad, Colorado, while Dr. Shuler won over the opposition.”
            Initially called City Auditorium, the downtown venue’s first show was a big musical, “The Red Rose,” on April 27, 1915. When the mayor died four years later, the name was changed to Shuler Auditorium. Bill Fegan changed it to Shuler Theater.
            “I never asked anyone. I just started calling it that. No one said a word and eventually everyone came to call it Shuler Theater.”
            Ratón was a bustling transportation center when Fegan arrived in 1963. “Constant trains, dozens of trains every day, mostly freights taking the coal. And the bus station was just down the street. It was a bustling little town because people had good jobs and good pay. There was mining, railroading, and ranching.”
            Fegan had been mounting shows since he was a boy. He started his Kaleidoscope Players in 1960 while working on his master’s degree in theater at the University of Alabama. Ratón’s Federated Women’s Club hired Fegan’s five-member touring troupe to perform “Androcles and the Lion” at the Shuler, a fundraiser toward the purchase of a Steinway grand piano for the theater.
            “We drove in over the Ratón Pass,” Fegan remembers, “and we were just blown away by the scenery, the vistas of all the mesas.”
            Since that day, he’s spent most of his life in Ratón.
            After the success of “Androcles”—Fegan played Caesar—a group of businessmen and city officials asked him to stay and set up shop. The Kaleidoscope Players did four shows at the Shuler in 1964 and it grew from there.
            “The Shuler was pretty well run down. The city offices were still here. There was no scenery and no lights. Everything had a layer of coal dust.” In 1976, a bicentennial grant restored the theater to its former glory. “They built scaffolding all the way to the clouds on the ceiling. They scrubbed every surface, inch by inch, including the murals in the lobby.”
            Fegan had left New Mexico in 1974 to take over a company producing nationally touring stage shows with Lana Turner, Tyrone Power, Betty Davis and other stars. By the 1980s, coal mines—long the economic engine of Ratón—had started closing. Seeking small businesses to restore the town’s vitality, Ratón flew its city manager and a businessman to Dallas to court Fegan to return. “If I brought my business here,” Fegan says, “the Shuler was mine to run.” In 1988, he returned for good, and it’s been very good.
            The Shuler presents sixty shows a year, a wide range of theater, music and dance, both touring and local—in a town of just 6500 people. Five family foundations have created endowments to support the arts in Ratón, and they take good care of the Shuler. Another estate was given entirely to the Shuler’s Santa Fe School for Performing Arts to buy the building next door and create Isabel Castillo Performing Arts Center, used for a black-box theater, rehearsals, classes, receptions, and a scenic shop.
            Ratón’s Whited Foundation is so generous in underwriting the Shuler’s shows that the top ticket price never exceeds $20, even for touring shows that cost $60 in bigger cities. In 2010, the Whited Foundation received the Governor’s Award for Excellence in the Arts. Bill Fegan received the award in 2007.
            Fegan turned 88 on March 9. Although he’s taken to shaving just twice a week, he swims laps at the aquatic center three mornings each week. “I could never just sit at home. I’m here at the theater every day manning the office and giving tours.”
            Right now he’s busy producing “The Centennial Rose,” a variety show reprising highlights from the Shuler’s past for three performances celebrating the Shuler’s 100th birthday, on the last weekend of April. “I’ve invited some people back for it. I’m going to sing ‘I’ve Grown Accustomed to Her Face’ as Henry Higgins from ‘My Fair Lady.’” His accompanist will play the Steinway grand, the piano his Kaleidoscope Players helped earn with their first Shuler show, back when Jack Kennedy was president and Bill Fegan was Caesar.


Need to Know
The Shuler Theater is located at 131 N. 2nd St. in the heart the Ratón Downtown Historic District. (575) 445-4746.
Santa Fe Opera Apprentices Concert April 7, 7 p.m.

Law & Order: Fairy Tale Unit Ratón High School Drama Club comedy, April 18, 7 p.m.; April 19, 2 p.m.

Poetry Rocks! 5th annual Ratón teen poetry show with poet-educators Joan Logghe, Esmé Rodriguez Vaandrager, and Manuel Gonzalez, April 24, 6 p.m.

Six Appeal a cappella vocal group, Performing Arts Series, April 24, 8 p.m
The Centennial Rose variety show celebrating 100 years, April 25, 7 p.m., April 26
matinee 2 p.m., & April 27, 7 p.m. Champagne reception follows April 27 show.

Life Is A Dance Ratón School of Dance annual show, May 2, 7 p.m.; May 3, 2 p.m.

The Last Potluck Supper Church Basement Ladies, touring show, May 4, 7 p.m.

Close to You Carpenters tribute, Performing Arts Series, May 12, 7 p.m.


Tim Keller’s first NMM story was a June 2010 feature on the Shuler Theater. The Ratón-based writer & photographer posts his work at



All content ©2015 Tim Keller